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May 23, 2022

#006: NFTs and The Creator Economy ft. Fraser Bell

In this episode we dive in to the shiny new world of NFTs and understand the creator economy with our guest star of the week, Fraser Bell.

Oho De Condesa:
Fraser on Twitter: @fraserdbell
Transcript and Chapter Markers:

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Episode 6: NFTs and Web 3.0 Marketing ft. Fraser Bell

Hello and welcome to yet another episode of The MetaRoy Podcast. 

I am your host, Roy, and every week on this show we talk about one aspect of the crypto world, specifically through stories, trivia, and by speaking to experts.

Today we have a very special guest on this podcast. I welcome Fraser Bell to this show. 

About Fraser Bell

Fraser has been launching and growing startups in the retail, SaaS and Web 3.0 marketing space. Most recently, he has been part of the founding team at Melon, which is essentially an NFT marketplace for social content creators. 

Since May 2022, Fraser has actually left Melon and he is currently working with a company called Verse, which is a marketplace for contemporary artworks curated by experts. He is also working towards launching his own lifestyle brand powered by an NFT community. You should definitely check that out at He is really passionate about Web 3.0 and bringing it to newer audiences. 

And if you are new to this show, do subscribe and follow me on Apple Podcasts,Spotify pretty much every platform that you get your dose of podcasts on. 

Before we start, though, just a quick disclaimer. The following content is informational only and none of it should be interpreted as financial advice, so please do your own due diligence before making any moves in the crypto space. 

With that out of the way, let's get started. 

Roy: Fraser, thank you for taking the time out for this interview. We are really excited to have you here. 

Fraser: Awesome. Yeah, thanks so much for having me. It's good to be here. 

Fraser’s Background

Roy: So let's start by understanding how your journey has been like. What is your association with Web 3.0? How did it start and how has it grown till now? 

Fraser: Yeah, absolutely. So as you mentioned, I've been working in the NFT space over the last year with Melon. Prior to that, had worked in startups in retail and SaaS. So I've been sort of passionate about technology and the customer relationship side of that for a long time. 

And it was actually just a founder who I'd worked with previously was moving into the Web 3.0 space and the NFT space and sort of pitched me with this idea of an NFT marketplace focused on the creator economy. 

And I've been interested in cryptocurrency and sort of the Web 3.0 space for a little while. But yeah, I was just very fortunate to be presented with an opportunity to actually go and work in the space full time and just saw the potential for Web 3.0 and NFTs to transform lots of different sectors, which I'm sure we'll come on to. 

But my way in was really the creator economy. And so what that sort of meant is we all know that there's these large platforms, Instagram and Facebook and that network, Twitter and others. And on the other side of those platforms, there are hundreds of thousands, if not millions of people trying to make a living from creating content. And the approach that we took at Melon was really to try and find a new business model for these content creators to make money that relied a little bit less on these large platforms. And that's just like one example, 

I think, of where people are trying new things in Web 3.0 and specifically with NFTs to make a difference. So that was sort of the landing point for me in terms of what I've done for Melon and other businesses in the NFT space. Like I said, I've always been sort of non technical in my focus. I've more been focused on getting new people into the space. So that's meant working with a lot of influencers and creators to introduce them to NFTs. 

And then now what I'm doing with Verse, the Art NFT Marketplace, again, it's really focused on how can we get new people interested in buying NFTs and what are they looking for. So, yeah, that's sort of what I'm interested in, really. As you mentioned, getting new audiences into Web 3.0 in different ways. 

How do NFTs fit in the creator economy?

Roy: So following up to that, Fraser, how do you think NFTs actually fit in the creator economy?

Fraser: Yeah, absolutely. An NFT is at its most basic, it's a unique digital asset on a blockchain. And so what that means is it's just an item that you can verifiably record who created it, who owns it, and therefore can be bought and sold. And because these assets are now unique and now scarce, these digital items can have a price and can have markets, and you can do lots of different sorts of things around pricing and purchasing. So that's at its most simple. 

And the NFT itself can represent basically any digital file. So it could be audio, it could be a podcast, it could be a video clip, it could be sort of static images and photos and even sort of documentation and legal documentation could be set up as an NFT and as a unique digital asset that could be viewed and exchanged. 

And so for me, there's sort of two really interesting things that come out of that. One is ownership, which we've sort of mentioned. If it's a unique item, you can verify whose cryptocurrency wallet owns that item and where it's been in the past. But then what you can do as a result of that ownership is you can also go one step further and say this can be about access as well. 

So if you can verify that Roy owns this NFT, you can then grant Roy access to certain experiences online and offline. And I think that's really where NFTs are going in the future. So if we think about that, maybe applied to a creator, not only can I sell, say, my existing content, whether it's videos that I create or artwork as an NFT, I then have a record of who owns my NFTs. And I can in turn offer those people that own my NFT's access to maybe to speak with me, to be part of a community of other people that own my NFTs online or come to events offline as well. 

And so I think those are sort of the two parts of NFT. It's about ownership and verifiable ownership. But then also, what can you layer on top of that to give people extra value in the same way that you would if you had a membership type scheme to something in the web to world or even the offline world, but with that added benefit of tradability and verifiability on the blockchain that NFTs bring. 

So, yeah, in terms of the creative economy, lots of different opportunities for people to ultimately monetize that. And whether it's whether it's about access or giving something exclusive, it might be that fans want to collect something that's existing and that's publicly visible, but they want to own that one digital copy, or it might be that you sell and create things just for people that buy the NFT. 

So that was sort of what we played around with Melon was do people want to purchase existing, say, viral TikTok content that's really popular and they want to be the verifiable owner of that content, or do they want to offer something that's sort of unique for the space, unique for collectors and people who want to buy the NFT? 

Role of Community in the NFT Space

Roy: Well, NFTs have certainly brought a lot of ownership, which is highly guided by the community. How do you think the community has evolved in the NFT space, and how do you think it will evolve in the future? 

Fraser: Yeah, I think that's a good point. So on the sort of ownership point, there's two parts. So the first part is for the creator, which you mentioned. If you are a content creator on a platform, the revenue and the ownership of the data, the audiences, and also the content itself is driven by the platforms, and they are the ones who sort of capture a lot of that value. Whereas with NFTs, you kind of flip that and it's the creator who is directly going to their fans to sort of monetize and distribute their content that's sort of on the creative side. 

But actually, the other point that you've made is about the community and as a fan or as a viewer or consumer of content from a creator. When you're doing that through a platform, yes, you're getting that content and you're able to enjoy it and experience it, and that's what the platform is there for. But you're not necessarily able to gather any additional value for being a fan of a given creator. What do I mean by that? 

Fundamentally, you're watching a platform that probably has adverts on it, and so the platform is making money from you consuming, but you're not building necessarily any ownership or investment or stake in your support for that creator. 

Whereas what NFTs and Web 3.0 allows you to do as a fan is either for free to be given some kind of NFT or other asset for your support, or to actually buy and support that creator with an asset that you can then hold on to maybe exchange for rewards or even sell in the future to another fan if you want to try and make money or you don't want to support that creator anymore. 

And so that brings about this whole idea of community that you will have maybe 100 people, maybe 1000, maybe even hundreds of thousands of supporters or community members that all now have a digital verifiable way of supporting that creator. And so by definition, that creates a community. It creates people with shared interests, shared incentives to see that creator and that community succeed. 

And so you can see how that would be applied to, say a podcaster or a YouTuber who wants their audience to go and spread the word about what they're doing. They've now got a group of people that are verifiably incentivized and together in doing that. 

And I think also and this is something that I'm exploring hopefully in the future is brands can do that as well potentially, and say if you're loyal to my shop, for example, you will get NFTs, that ultimately if this brand succeeds, maybe worth something one day, or you could use to redeem rewards through my brand. So that sense of community is huge. And I think it's going to take some time for brands and creators as well to understand how they can actually harness these new dynamics that NFTs and the ownership that they provide create. 

But I think the people that have got it right and you may have heard about things like the Bored Ape Yacht Club and things like that, where they've managed to build these strong communities. It can just build such loyalty and such sense of togetherness for those NFT owners that there's clearly something there that's going to change things in a big way in the future. 

Real World NFT Use-cases

Roy: Fraser, where do you see NFT going in the long term? What could be some of the real world use cases specifically that you have seen in your experience? 

Fraser: I think what we're seeing at the moment are if you like a series of experiments that brands and creators and artists and all kinds of people are doing, which is trying to figure out what is the best way of using NFTs. And yes, what a lot of investors and collectors have worked out is that fundamentally because you have digital assets that can be priced and traded openly, there's an opportunity to in the short term, make money or lose money as well, which a lot of people have done in the last year or last two years. 

But where it's going? I've seen applications across all kinds of industries, for example. And I think it comes back to that sort of sense of ownership and access. So one example I'm seeing is a lot of clubs like real life and online clubs are starting to issue their membership as NFT. So instead of paying a monthly fee to be part of a coworking space or a member's club, you can now pay a fee to have an NFT that grants you access to that real life space that if you can no longer attend, you can then sell that NFT on or even use a platform that allows you to lend that NFT to someone else for a period of time. So it creates a market for any kind of membership. And access to different spaces is what NFTs allow you to do. So I think that's one on the access side, that's one of the most interesting things. 

And there's a project called DAOHouse here in London that's exploring this sort of tokenized membership members club. I think for brands. What I'm seeing and where I think it's going is the idea that you reward your fans and your customers with some kind of permanent, digitally valuable item. 

And there are two sorts of reasons why this trend is happening. Firstly, more broadly, people are consuming digitally. I'm sure everyone listening to this podcast understands what that means. But as a kid now you're collecting digital items within games rather than necessarily physical toys. And I think that trend towards consuming things digitally, collecting digitally is only going one way. That's the first sort of trend the NFT is playing into, and then the second trend is just a bigger opportunity is this idea that those collectibles can be transferable and have a sort of permanent value on the blockchain outside of any one ecosystem. 

So what that means, and just to kind of like step back a little bit, if you're playing a video game, normally you earn rewards within that game that exists purely within that ecosystem. And in theory, what NFTs and Open Blockchains allow you to do is take those rewards, which could be in the form of NFTs, and take them across into any other ecosystem that will display that NFT or support that NFT. And so you've got these two forces of people wanting to consume and collect digital items, and then this technology that allows you to take those items to different places, to different environments, and to unlock all kinds of different experiences. 

If brands that work out how to do that, whether it's online experiences, offline experiences, they're going to create a huge amount of value and ultimately customer loyalty. People will want to keep going to those brands that deliver them the most value, not just with their products, but with the rewards and experiences alongside it. Bit of a long answer. I hope that makes sense. 

Difference between Web 2.0 and Web 3.0 Marketing

Roy: Fraser, how has Web 3.0 marketing been different from Web 2.0 marketing given your expertise?

Fraser: Yeah, I think there's a ton of things that spring to mind, I guess I can just go through sort of a basic level, what some of them are, and then maybe think about what that means for the future. So the aspect is just where people are doing the marketing and where people are hanging out. I think there's a lot of agencies and growth marketers who are trying to crack advertising on Web 2.0 platforms. So paid marketing on Instagram, paid marketing on TikTok and Twitter. And I think partly because those platforms have been quite careful about allowing advertising of crypto and NFTs and the sort of legal state of those different products, no one's quite got the acquisition right on paid social media. So that's one thing that people haven't quite worked out. 

And so what that's led to is this, as we alluded to earlier, this community focused marketing. And so the best projects, the most successful projects I've seen and the most success that I've had with projects has been driving community on Twitter and then funneling people into Discord servers mostly. And then you've got both on Twitter and on Discord, you've got a largely not anonymous, but sort of audience. You've got a largely sort of hidden identity profile of your customers on those platforms. People might not use their real names. They won't use their real pictures. And so you're ultimately trying to figure out, like, who these people are and what do they want from you. And so you've got to have really skilled community managers that just talk to these people and have conversations and get those people talking to each other in a way that in Web 2.0 yes, followers of a certain celebrity or certain brand might kind of gather in the comments of an Instagram Photo or create a Facebook group. It's much more aligned to that second example. Everything is a group, if that makes sense. Everything is a community of people that ultimately they're going to have a shared interest in the NFT project and seeing it do well. 

But also they really want to talk to each other and understand who else is there and what are they interested in as well. And so when you actually kind of go a level deeper, what does it look like in one of these Discord servers if you've not been there? There's people organizing games, there's people organizing quizzes. There's representatives of the project or brand answering questions and jumping in. And there's also people connecting as well, people connecting about relevant shared interests. So if it's about a brand, it might be that there's people who want to start things in the same space, for example, together. And people are making those connections. 

And so from the projects I've been involved with, it's just about without forcing it, how can you sort of encourage people to come out and talk to each other? And to some extent, no one quite knows if paying for marketing to acquire people to get them into those groups will work. It's just not quite been figured out yet. 

But of course, you've got to reach people with a similar interest and interest in your brand. But how do the incentives work to kind of get people organically wanting to go and have those conversations. So that's like a really basic level of what people are trying to do in the space. 

I think the other thing that I've seen and I'm based in London, in the UK, and I've seen a big change in the last year is actually people getting together in real life because it is an emerging area of technology. And both as someone working in the space, it's been quite exciting to kind of get together with other like minded people. 

But also the individual NFT projects themselves have started to realize that, okay, I've got this online community. They may know a little bit about each other. They know the sort of the usernames of the people they're with. But actually so much extra value comes from bringing people together. 

And so going back to the Bored Ape Yacht Club, there are different sort of regional organizers that have got people together, whether it's in Paris, whether it's in London and getting people together in real life. I think that is what really solidifies the community. If you've met your fellow NFT owners, you're probably much more likely to want to keep hanging out with them online. I think, like we're saying, it is about building that community. The dynamics don't work identically to the sort of old ways of brand building. I think having said that, it's a little bit too early to see how it scales out the brands that we're talking about. 

Even the biggest names in the space. They've maybe got sort of tens of thousands of followers and customers, if you like, buying their NFTs. The reality of it is that household brands like Coca Cola or Pepsi or whatever have millions of customers, tens of millions of customers every day. And we haven't seen how that sort of community and that NFT type marketing scales. So that's what I think a lot of people are trying to work out at the moment. 

Verse: Curated NFT Art Marketplace

Roy: So, Fraser, let's now talk about the projects that you're currently involved in and how they're impacting the crypto space. 

Fraser: Yeah, sure. So currently working on two different projects. So the first project that I'm helping out with and doing a bit of marketing for is called Verse and Verse is building an NFT art marketplace focused on sort of top contemporary artists. So these are the type of artists that will sell a painting for maybe $10,000 in real life at an auction. And their platform is designed to curate artworks from those artists and get them selling their first NFTs. And I think what they're also doing is they want to bring the idea of curators into the NFT space. So a curator in the art world is someone that basically organizes an art exhibition, and they want to bring that role and that function into the NFT world. 

So even if you had an art marketplace with hundreds or thousands of works, you probably need someone to guide you beyond just sort of filters and categories and prices. Actually having someone who knows what they're looking for and can bring things together on different themes, that's quite valuable. So this platform is sort of combining those top artists with top curators to bring things together. And the other key ambition for Verse is to get people on the buyer side and the collector side who would be buying these types of artworks to come and buy their first NFT. So there's a lot of art buyers who love going to real life exhibitions. They're happy to spend lots of money sporting their favorite artists, but they maybe don't, you know, they haven't taken that step to create a cryptocurrency wallet. They maybe they don't know how. Maybe they just never kind of have the right person to guide them. And so they're offering basically options for NFT collectors who want to self custody use their own wallet, or they're offering a custodial wallet, which will basically mean that the platform kind of holds the work for them for as long as they would like it to be held by Verse, the platform. So, yeah, there's sort of a journey, both for Verse on the artist side to onboard new artists into the space, but also for collectors to kind of bring new flex into the space. 

I think what's really interesting for me as someone who's not from the art world is just seeing how there's so much of the art world is about sort of presentation and branding and curation. And in the NFT space at the moment, while there are platforms that are great at having a high volume showcasing a high volume of work and bringing new NFT artists there. So there's Super Rare Wearable Foundation, lots of marketplaces to purchase work, there's not many that are taking that sort of more like editorial approach. So, yeah, I think it's quite a nice project. They're hoping to launch in June, and they've got some sort of good names, people who've worked at the Tape Galleries in the UK and stuff like that involved. So, yeah, that's one of the projects I'm involved in. 

Roy: Is there a website you want to mention on the podcast? 

Fraser: Yeah, the website is, and we're just at the moment as we record this, we're in countdown to the first exhibition. But ultimately, if you like, it's a platform that's been designed to provide a really good viewing experience for artworks online. Now, obviously, there's a ton of different things that galleries are trying to do with AR and VR, and that's sort of on the roadmap for this project is to create an immersive online experience and hopefully do things offline as well. But for now, they're just building a really nicely presented, curated a bit like an online magazine that sort of just presents things really well and makes it a really nice place to view and buy artworks. So, yeah, that's Verse.

Oho De Condesa: NFTs + Sustainable Lifestyle

Roy: Fraser, I've heard that you have started your own lifestyle brand as well. It's called If you guys want to check that out. 

Can you throw some light on it? I'm specifically intrigued to know how lifestyle brands can be powered by NFTs. 

Fraser: Yeah, for me, it's a bit of a test bed of this idea that you can have a community that is passionate about a given cause or a given mission. And so the brand is basically inspired by Mexico, where my partner is from. And in Mexico, there are thousands, if not hundreds of thousands of incredible creators, incredible people creating sustainable products, creating handmade like baskets, clothing, homeware, things like that. 

And so the idea of combining a brand that brings sustainable products and Web 3.0 is basically I want to see if it's possible to create a community of, say, 1000 people that are really passionate about this mission and that will buy into it in the form of an NFT. And ultimately, that can mean a lot of different things for the people that own that NFT. It can mean that they have access to these products. It can mean that they help promote these products. But it also is giving people a say in the future of the brand. 

So one thing that we didn't talk about earlier is that because you know who owns the NFT, you know, the wallet address, you can actually offer NFT owners voting rights on anything to do with your project. And so where I see it going is if we can build that community of people interested in the sustainable lifestyle, then we can get those people to help us design new products, select new products, and even help us get them sold and select where they're sold. 

So if you can imagine, as an NFT owner of a brand, say it's our brand, we might be deciding whether we want to do T-shirts or jumpers or even the designs that we want to get made. And if we were to put that to a vote in the community, you would feel a bit of, I guess, a stake in that brand and hopefully quite loyal to the products that get created. 

And so if you like the idea of Mexico and the artisans is a starting point that we want to try and jump off from. But then ultimately it could lead to all kinds of different products being curated. I mentioned also about where those products are sold. I would love to have a physical location where people can enjoy certain products and can also meet the rest of the NFT owning community. 

And again, that's something that will be decided by the NFT owners in the future. So, for example, it could be that we end up with a lot of NFT owners in London, which is where I'm based. Or it could be that we end up with lots of NFT owners out in the US because there's a lot of interest in sort of Mexican products in different cities in the US. And ultimately, if we can get people engaged with this idea, then hopefully the community will suggest ideas and also want to vote and choose where it goes. 

So where that brand is at the moment is…it's just a sort of testing ground, if you like to see if we can get people interested in this concept? I think in the future, all kinds of different interests are going to have their own tokenized community. So when it comes to fashion, it could be, for example, people who love streetwear or sneakers. So you have like, sneaker heads who love certain night shoes or whatever. Those people might want to come together as a group to co-create products together that only they have access to or that they can design together and things like that. 

For me, Oho De Condesa is my vision of how that community might look. But you can see that there's potentially tens of thousands of small communities with shared interests that might want to build and design together, which I think is yeah, I think just fundamentally that is a really powerful future path for brands. 

Why Lifestyle?

Roy: Fraser, can you talk about why lifestyle specifically? What was the motivation that led you to choose this niche? Yeah. So when I was a little bit younger, I took a lot of trips to Mexico, as I mentioned, my partner is from there. And you just realized that there are thousands of very talented people there with sort of incredible skills able to create amazing products more broadly. At a bigger level, as you said, there is like a global sustainability and environmental challenge. And I think any new brand and existing brand, but any new brand kind of has to bring sustainability and that mindset to the forefront of what they're doing. 

And then over the last year or so, having been involved in the NFT space, I've seen that people communities, as we've been discussing on the podcast, can come together to support each other, do amazing things and form these connections. And so I think it's a natural fit that a lot of causes for good, whether it's environmental causes or other kind of charities and things like that, will use tokenization as a way to motivate and incentivize people to come together to tackle some of those issues. 

And so in my case, seeing the way that having this sort of overriding or overarching idea of wanting to consume in a sustainable way, whether it's clothes, whether it's food or whatever it is, and the potential to sort of bring others interested in that into one space and being kind of curious to create the brand and explore things with NFTs, it is a natural fit. 

But you can imagine that not only will this be something that people are motivated to do because it can make a difference and because they can sort of individually with a brand help make a difference, but also going back to some of the things we've mentioned earlier. 

Ownership of NFTs is publicly visible, and the history of the ownership of those NFTs is publicly visible on blockchains. So if you're involved in a sustainability or a charity initiative now, you can publicly display the NFT, whether it's just by it being in your wallet on a blockchain and knowing it's there. And that it is being read. 

But also from a social perspective, you can use a certain NFT as your profile picture on Twitter. Just recently, Instagram has confirmed that very, very similar functionality is about to be rolled out on Instagram. And so you can imagine that your sort of on-chain or on the blockchain identity is going to blend into your whole online identity. And so the potential for brands and causes and creators and all of these people to sort of define and publicly influence their supportive identities is going to create a massive potential cultural shift, I think, in terms of how people signal their support for missions for people and brands. 

So I'm hoping that with Oho De Condesa it's, if you like a testing ground for this idea of supporting a certain mission as well as being involved in a certain brand in a certain community. 

Fraser’s Vision for the Crypto Industry

Roy: Great. So, Fraser, just a personal question. Where do you actually see crypto and NFT heading in the future? 

Fraser: Yeah, sure. So I think the first thing that really springs to mind is so much of what I'm hearing about from people that I work with or in the space is debate about sort of which blockchains to use, which platforms to use and which technologies to use. And I think ultimately we're still in a phase for the next couple of years where people are figuring out how should these things be built, how do we balance security with environmental concerns and energy use? 

And some of the things that we've touched on because those issues are still being resolved at the moment. And no project is perfect in terms of how it's put together. The Ethereum blockchain at the moment still uses a lot of energy, and not all of that comes from renewable sources. And so that's just one of the kind of many issues there then. Okay, there's sort of that fundamental technology that needs to be figured out. Secondly, we then need to figure out how do we get onboard new people into the space. 

So there are centralized cryptocurrency exchanges like CoinBase and stuff like that that are getting people to buy their first crypto, and those people are now moving into the NFT space. So there's now Coinbase NFT and people like that. So we're slowly kind of making it easier for people to start buying NFTs and kind of get involved in that world. 

But there's still a long way from most people being able to go and buy NFTs really simply and display them really well. Those solutions are just still kind of slowly being built. But there's a lot of investment coming into the space. So you first kind of got those technology issues, then the accessibility issues. And so I think once we've overcome those two things, then the third phase is hopefully building out all of these different things that we've touched on today. 

So I think fundamentally, people will be expressing themselves digitally and paying a lot of money to do so and continuing to do so. And NFT as a technology and as a sort of mechanism will form the backbone of expressing your online identity, whether it's through digital fashion and in-game items becoming NFTs, I think that's sort of almost inevitable or whether it's through sort of the brands you buy from and the creators you support issuing NFTs that you then publicly display. Like that is where it's going. And then, well, that's sort of the online phase. 

But then there's this offline phase, which is more of and in my head, I think about it a lot with retail that you've got this online identity that's verifiable. You then go into restaurants, you go into cafes, go into shops, and those places know about who you are and what your identity is, what causes you support, whether you bought from them before. 

And all of these kind of open verifiable assets and NFTs that you own then come into play with your offline experiences. And retail is just one example where you go to a cafe, you have a certain NFT, that's your loyalty card, they know that you're going to have certain discounts or certain products that you want to buy or that you're eligible for this. 

Also. And I know that in the European Union, there's a lot of exploration of this. It also applies to things like your identity and your citizenship. That's something I'm not an expert on, but I know that people are building out these verifiable records of citizenship and access to health care, education. All of these things are coming. 

So if you like, I think it's a four step process. The technology is being built, then there's the access to it. Then thirdly, there's how we experience it online. And then I think fourth, it will come back into how we experience it offline and in person. 

How to get started in the Web 3.0 space?

Roy: Fraser, I just loved how you put everything so simply for us to understand. 

Given our audience is a bit new in this space. What is your suggestion to get started with the world of Web 3.0? 

Fraser: Yeah, sure. So I think two key things, firstly is at this point in NFT, getting started in NFT shouldn't purely be about making money because there's lots of ways to make and lose money in cryptocurrency. And as we're recording this, there's just been a huge sort of market crash. And so if it's purely financial, then that's not something that I can advise getting involved with or suggest. 

And so that leads me on to the second point, which is and this was my starting point is finding something that really interests you in the world whether it's a cause, whether it's football or cricket or fashion, finding that area and then finding a project that is doing something really interesting in that area and in my case it was being approached to do something in the creative economy and work with influencers. That kind of got me excited and that's led to me going and exploring art NFTS and all kinds of other things. But I would say try and find a niche and then look at what people are doing with NFTs there and get involved out of passion and I think if you do that then I'm sure you'll find good projects that you can sort of invest in and try and make money off but you'll also hopefully meet like minded people and be motivated to sort of keep exploring in the space. That would be my advice. 

Closing Thoughts

Roy: Great. On that note, I think that's all I had from my side so thank you so much Fraser for connecting with us today. If you would like to leave your Twitter handle so that people could connect with you. 

Fraser: Yeah, sure. It's @fraserdbell. It's my Twitter handle. It's the same on Instagram and yeah, if you search Fraser Bell on LinkedIn I'm there as well. Really happy to talk with anyone about NFTs projects. Whatever. 

Roy: Thank you so much Fraser for taking the time out and it was lovely hearing this insight from you. I'm sure you have inspired a lot of entrepreneurs to actually start thinking about Webster and marketing and NFTs and the crypto space in general. So I think you have inspired a lot of us and we are really thankful for your insights today and thank you so much for joining us. 

Fraser: Awesome. Thanks so much for having me. Bye.

Fraser Bell Profile Photo

Fraser Bell

NFT Entrepreneur

Fraser has launched and grown startups in Retail, SaaS and Web 3.0 over the past 7 years. Most recently, he was part of the founding team at Melon.

In 2021, Melon launched its NFT marketplace and launchpad for social media creators. The product allows creators to turn their existing social media content into tradable NFTs with unlockable rewards for fans and collectors.

In May 2022, Fraser left Melon to work on new projects in the NFT space.
Currently, he's working as marketing lead for Verse (, an upcoming marketplace for contemporary artworks curated by leading experts.
He's also launching his own lifestyle brand powered by an NFT community called Oho de Condesa (

He’s passionate about bringing Web 3.0 to new audiences.